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"AD Handwork" is a name synonymous with exquisite hand embroidery and bespoke designs with sequins and other exquisite Indian thread work, beads , bugles etc in zardozi ,aari and other form of hand embroidery techniques.

At AD Handwork we understand that we have been bequeathed, a legacy of impeccable craftsmanship under the aegis of Indian embroidery techniques. Braving the onslaught of a mechanised world and processes, we strive to preserve the rich heritage through our effusive designs and by creating a market for the artisans' crafts before these fade into oblivion.

We share a creative space with our artisans which helps AD Handwork make bespoke designs for clients . We offer your artistic intellect and cre...Read More

KALEIDOSCOPE

THE STORY

AD Handwork was ded by Aruna Das in 2008 with the sole purpose to get the Indian embroidery and techniques stamped on the world map and revive Indian embroidery techniques . She Is now the Design director , and the business is taken care by family an...

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THE JOURNEY

Haandwork was founded by Aruna Das in 2008 .Over the years, Haandwork rechristened into AD Handwork in 2012 , AD which stands for initials of the founder Aruna Das has found much fervour in the International Market. Initially conceived with doling ou...

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THE HERITAGE

The rich heritage of stunning artisanship and immaculate designs are the highlights of Indian embroidery which has been passed down to successive generations. It is a realm of myriad colours and designs simmered with patience, as against the hustle b...

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Born in Delhi, Aruna Das was always drawn to the world of intricate designs and embroidery. Upon graduating from NIFT, New Delhi, she took her passion to greater heights , whilst pursuing a course at Parsons School of Design, New York. Successively her stint at international fashion houses like Nautica, DKNY, GAP Inc., gave her an international exposure to the world of women's wear and the need for aesthetic design in a contemporary world. It was here that her passion gave way to her true calling.

Following her heart back home to India, Aruna, conceptualised her own fashion house, Haandwork in 2008, with the sheer objective of orchestrating a marriage between earthy designs that effused an evergreen charm with contemporary designs. The company which began with humble beginnings as an initiative to introduce the world to the facets of Indian embroidery has now reached anvils where it has set upon itself to create sustainability channels for the artisans and their cr...

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THE PHILOSOPHY

DESIGNING

With a vast experience and exposure in the segment of western wear, our customers can be assured of our bespoke designs. We have worked extensively in...

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EMPHASIS ON ARTISANS

At AD Handwork, we believe that relying on traditional skills and techniques is not a good enough reason for the artisans to be left behind in this er...

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WORK ETHOS

Buyer-Seller – We believe in understanding our clients' needs without the need to employ any middlemen. We believe in providing quality craftsmanship...

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ADH DESIGNS GALLERY

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